Workshop on Data Mining in Marketing DMM´2007July 17, 2007, Leipzig/Germany
Program
2.15 pm
Analytical CRM: Still the most important key for successful CRM Prakash K Candran Antz21 GmbH, Germany
2.45 pm
How SME’s can use Analytics to support their Marketing and Sales, A Case Study Sonja Kratzmair Management by Fact, Germany
3.15 pm
Simultaneous Co-clustering and Modeling of Market Data Meghana Deodhar and Joydeep Ghosh University of Texas at Austin, USA
3.45 pm
Fast Cryptographic Multi-Party Protocols for Computing Boolean Scalar Products with Applications to Privacy-Preserving Associationm Rule Mining in Vertically Partitioned Data? Dragos Trinca and Sanguthevar Rajasekaran University of Connecticut, USA
4.15 pm
Mining Logfiles for Customer Preferences A. Schroeder and I. Maetzig Ibai solutions, Germany
4.45 pm
Successful Data Mining also includes using Data on the right level of aggregation and transformation Clemens Tilke Dr. Tilke Consulting, Germany
Workshop Data Mining in Marketing DMM
