Past events ICDM´2001


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1st Industrial Conference on Data Mining ICDM´2001
24. 07. - 25. 07. 2001 Leipzig/Germany

Analytical CRM

Andrea Ahlemeyer-Stubbe, Vice President European Center Data Base Marketing

Today's competitive markets impose demanding challenges on business leaders. Customer-level information must be leveraged to acquire further market share; informationbased business is an essential ingredient to successful CRM(customer relationship management). This talk presents an efficient way of implementing analytical CRM systems that fully support key business goals: improved cross-selling, reduced attrition rates, increased customer profitability, fact-based decision making and direct marketing, The technological enablers are: a customer database, a decision support system, a data mining environment used for efficient customer targeting and campaign management for planning, executing and controlling marketing actions.

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Advances in Data Mining

Special Issue
Appeared: 2006

Advances in Data Mining

IBaI Publishing
ISSN: 1865-6781

Advances in Data Mining

Springer Verlag
ISBN: 978-3540707172

Data Mining and Multimedia Data

Springer Verlag
ISBN: 3-540-00317-7

DecisionMaster

DecisionMaster

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Logfile-Analysetool NetLog